We are Buoyant – Your Multicultural Marketing Agency

Cultural storytellers creating safe spaces for brands to innovate, communities to flourish, and experiences to transform the world.







Let us tell your story


About Our Multicultural Marketing Agency

Buoyant is an award-winning, black-owned multicultural marketing, advertising, and communications agency. Founded in 2015, we help purpose-driven brands deliver measurable impact. We transform outdated and ineffective narratives into compelling stories that elevate underrepresented perspectives. By doing so, all audiences see their stories through a broader lens, opening the door to cultural understanding and new possibilities.

Our Marketing Services

Through deep exploration of people, culture, and community, we use all forms of media at our marketing agency to tell powerful stories that expand the conversation and enrich our collective experience.


Our Team

Buoyant's leadership team is made up of media industry veterans who have decades of experience using digital storytelling to deliver measurable results.

photo of Shamika Shahid

Shamika Shahid
VP, Operations & Events

Shamika has over 17 years of project management, production and logistics experience, with a focus on delivering flawless experiences for clients, while managing all logistical aspects of Buoyant's portfolio.
photo of Eric Rigaud

Eric Rigaud

Eric Rigaud is an award-winning cultural media producer and entrepreneur working at the intersection of storytelling, virtual technologies, and equitable community-building. Eric's work harnesses multicultural voices in innovative ways to inspire audiences and engage stakeholders.
photo of Katrice Saunders

Katrice Saunders
VP, Creative Services &
Digital +AI Strategies

A digital media pioneer, Katrice has led many firsts in her 30+ year career as a multimedia executive and strategic consultant for Fortune 500 companies, television networks, and large-scale non-profits.
photo of Derek Allen

Derek Allen
VP, Media Production

As an award-winning editor and SFX artist with over 20 years of experience, Derek J. Allen has contributed to numerous independent films, commercials, television shows, documentaries, corporate, industrial, and virtual projects.

Our Inspiration

We are inspired by the hundreds of people whose stories we've told. Every story allows us to THINK deeply, FEEL connected and DREAM of a better tomorrow. Enter our Inspiration Gallery below to watch some of the stories that have inspired us most.

Let's Work Together!

Would you like to partner with us on your next project or campaign? Tell us more, and let's get the conversation started!

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