Rod Wallace brings more than three decades of sales and marketing leadership experience to Buoyant, with a career defined by cultivating teams, strengthening client relationships, and driving purposeful growth. He spent over 20 years at FedEx, where he led enterprise and global sales operations responsible for more than $1 billion in annual revenue. During his tenure, Rod helped shape a culture built on collaboration, accountability, and performance, values that continue to guide his work today.

A strategist at heart, Rod believes the best business outcomes happen when people and process work in harmony. His leadership approach blends the discipline of data with the empathy of human connection, ensuring every partnership is built on trust and shared purpose. At Buoyant, he applies that experience to building relationships that amplify the agency’s creative impact and deliver measurable results for clients.

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