Rod Wallace

Digital Strategy
Lead

At Buoyant Health, Rod serves as a Digital Strategist, helping healthcare organizations translate complex services and patient journeys into clear, data-driven marketing strategies that drive engagement and growth. With a background in marketing leadership and digital consulting, he specializes in aligning sales and marketing systems, ensuring that every campaign, platform, and touchpoint works together to generate measurable impact. His experience spans CRM strategy, demand generation, and multi-channel digital execution, with a focus on making marketing both accountable and scalable. At Buoyant Health, Rod brings a pragmatic, results-oriented approach to helping healthcare brands connect with the right audiences, improve access, and turn strategy into sustained performance.