From the onset of the pandemic in March 2020, Buoyant pivoted our Xfinity live entertainment engagement strategy to virtual concert livestreams via YouTube Live and Facebook Live, to stay engaged with Xfinity’s diverse audiences. While the YouTube / Facebook livestreams were successful in maintaining a connection with Xfinity audiences, we were not able to access some of the most important registrant data, as it is behind a privacy wall on both YouTube and Facebook platforms, missing out on the opportunity to generate new non-subscriber opt-in leads or drive subscriber loyalty for subscribers for Xfinity products and services.
Buoyant created Xfinity Front Row, a custom livestreaming and video-on-demand (VOD) platform that provided up to 4K livestreaming video, as well as video on-demand (VOD) archival and search capabilities similar to YouTube Live and Facebook Live.
We worked with Comcast/Xfinity digital marketing partner, Oracle, to create a lead gen form and secure data transfer solution that allowed Oracle to compare opt-in registration emails with the Xfinity U.S. master list database to determine which registrants were non-subscribers, and utilize that list for the Comcast product and services sales funnel to build bottom-line business.
Buoyant also created an original content livestream series, 1VOICE Forward, for the launch of the platform, featuring six Grammy nominated gospel music artists for intimate performances at The Barns at Wellspring Manor & Spa, a Black-owned mansion located in the Greater DC region.