JFF’s flagship annual conference, Horizons, went from totally virtual in 2021 to live and in-person in the Crescent City, New Orleans, LA, in 2022. Buoyant created a storytelling strategy and plan that guided JFF through the transition from virtual to live, creating a compelling story arc for both live and virtual audiences. In both years, we created a signature video to open the conference.

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We then migrated the various virtual pre-recorded issue-focused videos and panel discussions from virtual to live video capture and livestreaming to virtual audiences, featuring many luminaries in the JFF ecosystem. We also delivered overnight highlight reels that gave us a sense of the moment we were all experiencing together in real time. Post-conference, we delivered a steady stream of social “snackable” clips as well season 2 of the Horizons podcast.

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